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Shopping Can Be Fun: A New Concept in Merchandising

1957/17 min 13 sec/59 shots

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This 1957 promotional film presents Hillsdale Shopping Center in San Mateo, California, highlighting its stores, restaurants, free parking, public art, and seasonal events. It documents how coordinated advertising, entertainment, exhibitions, and merchant participation were used to attract shoppers and increase traffic.

Provenance and rights

Original producer: Kelley (George H.)
Collection: Prelinger Archives
Original title: Shopping Can Be Fun: A New Concept in Merchandising
Date: 1957-01-01T00:00:00Z
Original link: Open on Internet Archive
Rights: public_domain

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